Targeting

Most services are aimed at particular groups and we need to use the language and images suitable for that target group in our communications. If we are not sure our messages will work we can always test them with people we know to see if they have the impact we expect.

We need to check that we have quantified the market as best we can – ie how many people might come forward, and aim to circulate our messages by mixed means for example email/e-newsletters/leaflets/flyers/letters to as many as we can and keep a track of how much activity we are doing.

Information extracted from the Building Resilience Resource Pack produced for the West Yorkshire Local Development Agency by: Bradford CVS, fit4funding, Voluntary Action Leeds, Social Enterprise Support Unit, Leeds Community Foundation, West Yorkshire Community Accounting Service and the Holistic Partnership Limited.