Media releases, editorial and social marketing

Media Releases and Editorial

We can use press releases and editorial to both promote new services and to celebrate a success. We can publish press releases on our organisation’s website news page. A few tips for good media releases are: always use plain English and concise sentences. Include quotes from key people involved to show opinion, use local statistics if appropriate to show the size and scale of the problem or what you are doing, and use a local context to show the impact of it.

Social Marketing

With the phenomena of social website such as Facebook, My Space, You Tube and Twitter there is a new opportunity to promote what we are doing to like minded people through personal comment and dialogue. If you go to these websites and create an account you can search for other accounts – for example many of the established charities are doing this now and you can easily find examples of what they have done on site to attract visitors.

If you have an established website we might also create a blog. If you do a search in Google on ‘Blogs’ it is amazing at how many come up.

Information from the Building Resilience Resource Pack produced for the West Yorkshire Local Development Agency by: Bradford CVS, fit4funding, Voluntary Action Leeds, Social Enterprise Support Unit, Leeds Community Foundation, West Yorkshire Community Accounting Service and the Holistic Partnership Limited.