Branding

Branding is important as it does more that brighten up your documents. It becomes associated with a service in a way that creates preferences and loyalty.

How a service is presented can make a difference to how people respond to it. We are very used to professionally designed materials so it is important that we present our services as professionally as we can. Logo design and colour choices can be tested with a range of stakeholders, staff, customers, and funders, to canvass opinion to make sure they hit the mark. It will increase our chances of success to involve key people as we go.

Information from the Building Resilience Resource Pack produced for the West Yorkshire Local Development Agency by: Bradford CVS, fit4funding, Voluntary Action Leeds, Social Enterprise Support Unit, Leeds Community Foundation, West Yorkshire Community Accounting Service and the Holistic Partnership Limited.