Agree the strategy

Your marketing strategy begins with the business plan. What have you planned to do and what do you need to achieve? Can you put it in a table or under simple headings so that this can be shared with colleagues and governors?

Objective from the business plan

Launch new community service, recruit people to participate.

Key tasks

Launch new community service, recruit people to participate.
Agree branding of what will be used in the promotion; agree where recruits will come from and how we will target them.

• Who needs to be involved?
• What mailing lists or email lists will we use?
• Who are our partners?

Objective from the business plan

Collect feedback and hold celebration event at year end

Key tasks

• Who is responsible for this?
• What success criteria will we measure?

The key tasks agree to deliver an objective form the campaign. The campaign is the total activity including branding, promotion and monitoring.